The Air Jordan 4 (1988-1989): took the world by storm ,Tinker Hatfield once again designed this shoe. The Nike Air Jordan 4 featured many new design concepts. The Air Jordans 4 again featured the air sole heel for dded cushioning and a full length midsole. The Air Jordan Retro 4 was another masterpiece to the Jordan lineup. Nike continued the Air Jordan 4 commercials with Mars Blackmon and created the famous commercial. Spike Lee really liked these Jordan shoes personally and gave them some extra promotion in his movie Do The Right Thing.









